Euphoria’s Alexandra French is Inventive Director at Freck Magnificence – WWD

Freck Magnificence, the Los Angeles-based model that launched with faux freckle merchandise, has employed Alexandra French as its inventive director.

French, a make-up artist, is understood for her work on season two of HBO’s “Euphoria,” in collaboration with division head Doniella Davy. The TV present, which premiered in 2019, has set magnificence developments and attracted viral moments — placing the make-up workforce within the highlight.

“As a make-up artist, I am fortunate sufficient to have the ability to play with and experiment with so many nice magnificence merchandise,” French stated. “Most are good. Some are nice. However only some stand out. Freck [Beauty] is a type of that stood out and completely blew me away. Along with their iconic freckle pin, a private favourite, the complete line encourages you to take a product concept and make it unconventional, just like the liquid liner with lash-enhancing peptides. That is what I am so enthusiastic about with this position, exploring the boundaries of what a magnificence product might be, each on and off-set.”

Freck Magnificence, launched by Remi Brixton in 2017, has expanded to incorporate a variety of cosmetics and skincare merchandise. The model is bought on to the patron and at Sephora within the ‘clear’ class.

“I like what Remi typically says, that she would by no means need to launch a product that has been made earlier than,” French continued. “I am at all times up for a artistic problem, and that is one I can get behind.”

Alexandra French

“At Freck Magnificence, we wish to say that it is a lot greater than a magnificence model, it is an angle, and Alex could not be a greater match,” Sarah El-Annan, head of selling at Freck Magnificence, advised WWD. “As a younger queer lady, she has risen by adversity whereas sustaining her humility and dealing laborious to land esteemed roles, resembling on the inventive workforce of the critically acclaimed present ‘Euphoria† Alex evokes and empowers others in marginalized teams along with her main standing within the business and consistently thanks her mentors even whereas being a star herself. The whole lot from who she represents as an individual, to her wealthy expertise and particularly her magical make-up expertise, makes her the proper match for Freck Magnificence – the place we have a good time the superbly imperfect, the wildly daring and the rebellious. It’s a present to have the ability to work with such a visionary artist to encourage future product, artistic advertising and marketing campaigns.”


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