Joah Magnificence groups up with Tune Sweet and Paige Piskin for Roulette-Model Eyeliner Problem

Joah Magnificence has teamed up with Tune Sweet and Paige Piskin (referred to as the Magnificence Filter Queen) to carry the #Joah30sEyeliner Problem to customers.

The roulette type eyeliner problem offers contributors 30 seconds to finish the chosen eyeliner look with certainly one of Joah Magnificence’s iconic Line Up Felt or Brush Tip Eyeliners.

To tackle the problem, Joah Magnificence teamed up with filter maker Paige Piskin and in June, July and August the model will workforce up with Emily Robinson, Katie Farhood, Mary Skinner, Spencer Hedges, Indigo and plenty of extra to point out off with their eyeliner expertise.

Joah interprets to ‘I prefer it’ in Korean. As a nod to Joah Magnificence’s identify and heritage, the model’s first unique music is titled ‘I Like It Like That’. Stuffed with epic 808s, quirky synths and Korean-American Ok-Pop vocals, the model felt the music supplied the proper backdrop for the #Joah30sEyeliner Problem.

“Pondering like a creator, Tune Sweet began with artistic ideas with a deal with figuring out what makes Joah Magnificence distinctive,” ​​explains Christine Hunt, co-founder of Tune Sweet. “We went to the roots of Joah Magnificence. We wished to create a playful strategy to carry this out with out sounding too industrial.”

Moreover, Tune Sweet discovered that Ok-Pop was trending amongst Joah Magnificence’s target market, with over 234 billion views on TikTok.

Paige Piskin, the ‘Filter Queen’

Paige Piskin has been named a “legend” of the metaverse by Vice, an inventive “grasp” of augmented actuality by Meta, and the “Queen” of filters by her followers. She has catapulted to viral fame along with her paintings that has been considered over 100 billion occasions and has been utilized by Billie Eeilish, Joe Jonas, Ariana Grande, Kendall Jenner and Bella Hadid. Moreover, Piskin isn’t any stranger to the sweetness trade, collaborating with beauty corporations corresponding to Joah Magnificence, L’oreal, City Decay, and NYX.

“Joah Magnificence is a artistic make-up model with a terrific product, which made it the proper partnership to create such a enjoyable make-up filter and TikTok problem,” stated Piskin. “Joah Magnificence’s eyeliner could be very sharp, permitting you to create precisely detailed designs, and the filter helps mirror the opposite eye, making it really feel very pure and even simpler to attract.”

Joah Magnificence Lineup Precision Felt Tip Liquid Eyeliner ($8.99)

Joah Magnificence Line Up Precision Felt Tip Liquid Eyeliner ($8.99) offers most management to create the proper winged look. A water-proof liquid eyeliner that glides on with quick-drying coloration, obtainable in each black and brown, the precision felt-tip pen deposits the correct amount of coloration to create a sharp-looking line, from refined and smooth to a pointed cat’s eye. The formulation is infused with eyelash enhancing biotin and is smudge resistant.

Joah Magnificence Lineup Brush Tip Liquid Eyeliner ($9.99)

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