Life-style launches its personal magnificence model IKSU; business welcomes entry into the aggressive section

Life-style Worldwide has entered the wonder section with its very first magnificence model IKSU. The newly launched model gives magnificence merchandise at an inexpensive worth. Whereas this actually provides to the competitors, the business believes that the wonder section is on a development path and extra manufacturers getting into the house are solely including to the alternatives out there to customers. “The Indian magnificence market is rising quickly with the emergence of latest manufacturers getting into the market. There has by no means been a greater time than this to usher in newer manufacturers for customers. It’s thrilling to see new manufacturers launching their very own magnificence vary, giving magnificence lovers extra selection of high quality,” stated Sukhleen Aneja, CEO – Magnificence & FMCG Manufacturers, The Good Glamm Group.

IKSU will supply merchandise which might be vegan, cruelty-free, paraben-free, sulfate-free and formaldehyde-free. The model gives a spread of facial merchandise together with foundations, concealers, blushes and highlighters. The vary additionally consists of eye merchandise equivalent to eyeliners and Kohl pencils together with vibrant shades of lipstick and a colourful palette of nail polish beginning at Rs 99.

Devarajan Iyer, Vice President – Advertising, Life-style Worldwide, stated that is Life-style’s first-ever make-up model. “Customers can anticipate each high quality and affordability from the IKSU vary. With the launch of IKSU, Life-style continues to be an all-in-one vacation spot for every little thing from clothes to footwear, equipment and sweetness.” IKSU merchandise shall be out there in Life-style shops and the Life-style e-commerce web site.

Anuj Kejriwal, CEO & MD, ANAROCK Retail, stated of Life-style’s foray into the section: “It is sensible to launch our personal magnificence model – at all times allowing for that that is an extremely aggressive section the place each nationwide and worldwide gamers have already got a Though Life-style actually has an edge by way of in-store gross sales alternatives, it’ll additionally must go to nice lengths to strengthen this product line via e-commerce. Definitely, good high quality, vary and worth competitors might be angles which Life-style will attempt to exploit.”

As a part of Dubai-based retail and hospitality conglomerate The Landmark Group, Life-style gives a number of classes together with mens, womens and youngsters attire, footwear, purses, trend equipment and sweetness.

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