Native Girls’s Affiliation of Canada (NWAC) Releases Historic Report on Indigenous Magnificence After Nationwide Roundtable

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OTTAWA, June 22, 2022 (GLOBE NEWSWIRE) — At the moment, the Native Girls’s Affiliation of Canada (NWAC), in partnership with Sephora Canada, launched a brand new report detailing findings from a first-of-its-kind roundtable on Native magnificence. The roundtable, held in October 2021, resulted in a historic dialog in assist of the decolonization of magnificence requirements and the upliftment of Indigenous ladies and gender-diverse folks within the magnificence business. The report incorporates classes from the dialogue that happened amongst 200 roundtable attendees, made up of a mixture of younger and outdated, First Nations, Métis, Inuit, Afro-Indigenous and 2SLGBTQQIA+ folks.

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The Nationwide Inquiring into Lacking and Murdered Indigenous Girls and Ladies (MMIWG) Requires Justice, identified the significance of getting media and companies guarantee genuine and applicable representations of Indigenous ladies, ladies and 2SLGBTQQIA+ folks. Inaccurate depictions that perpetuate stereotypes and discrimination are inflicting additional hurt and violence, in keeping with the investigative report, and are working to perpetuate the continuing genocide of MMIWG2S.

“Colonial magnificence requirements are nonetheless distinguished within the media,” mentioned Lynne Groulx, CEO of NWAC. “Because of this NWAC is dedicated to altering the story and enhancing the range and fantastic thing about indigenous languages, cultures and identities. Fostering a extra inclusive group the place therapeutic and expression of particular person experiences is embraced is so essential. It was actually inspiring to listen to from the members of this nationwide roundtable.”

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The report’s findings concentrate on methods to foster a extra inclusive, equitable and consultant magnificence business that displays the true range of Indigenous communities throughout Canada. The report and proposals are significantly important to Indigenous ladies, ladies and 2SLGBTQQIA+ folks looking for therapeutic from the intergenerational traumas of colonization, together with the abuse of the Residential Faculty system and the violence that has led to a disproportionate variety of murders and disappearances inside indigenous communities.

Through the roundtable, views and experiences had been shared and distilled into three core suggestions for authentically representing indigenous magnificence in mainstream media, and transferring ahead. These suggestions embrace:

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1. Illustration of Indigenous magnificence ought to embrace the range of Indigenous cultures and experiences: Members voiced an awesome name for better range and inclusion in future campaigns, together with First Nations, Inuit, Métis, Inuit, Afro-Indigenous and 2SLGBTQQIA+ folks. In addition they wish to see completely different ages, physique shapes, life experiences and pores and skin tones.
2. We should see native magnificence, in all its magnificence revered and honored: Members expressed a need to see indigenous tales informed with respect sooner or later, together with respect for colonial historical past and the inclusion of various indigenous and 2SLGBTQQIA+ cultures and identities.
3. We have to see better illustration of magnificence within the media: Through the roundtable dialogue, there was a requirement for extra assorted Indigenous storytelling and illustration, in addition to a better uptake of 2SLGBTQQIA+ experiences.

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As a part of this report, NWAC and Sephora Canada dedicated to proceed to welcome and facilitate conversations to interact in a deeper dialogue about indigenous magnificence. NWAC can be dedicated to ongoing Aged-led programming by the Resiliency Lodge, selling therapeutic by addressing the harm achieved by colonization and colonial magnificence requirements.

“Humbled, weak and empowered, the roundtable helped Sephora Canada higher perceive what organizations must be catalysts for change within the magnificence business,” mentioned Salma Dhanani, Senior Supervisor, Inclusion & Belonging, Sephora Canada. “As leaders within the magnificence group, it’s our duty to make sure that we take heed to and act on these suggestions in all areas of our enterprise. We have now been on a Variety & Inclusion journey for years; we proceed to be taught from and depend on our group companions and are dedicated to taking part in an lively position in reconciliation.”

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Indigenous illustration stays on the coronary heart of Sephora Canada’s range and inclusion efforts, alongside a dedication to make sure that all Canadians see themselves mirrored at Sephora. The retailer will work carefully with NWAC to make sure these suggestions stay on the coronary heart of its mission to encourage and domesticate a extra inclusive magnificence group for customers, staff and within the communities they serve.

For extra data or to rearrange an interview with an NWAC consultant, please contact Gloria Galloway at: or 613-447-6648

To interview a Sephora Canada consultant, please contact Laura Linden at: † 647-207-6608



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