Sephora is responding to shoppers’ elevated want for velocity.
To have fun the summer season solstice on Tuesday, the wonder retailer is providing free same-day supply for orders positioned earlier than 4 p.m. native time on the Sephora web site or app.
There isn’t a minimal spend required, however the provide is barely out there to members of the Sephora Magnificence Insider program.
Orders positioned after 4 PM native time will nonetheless be eligible for the promotion, however will probably be delivered the subsequent day as a substitute.
The initiative promotes Sephora’s same-day supply program, which has confirmed a compelling worth proposition for shoppers since its launch in September 2020, the corporate mentioned. By this system, prospects can obtain their orders inside an hour for a flat payment of $6.95.
A survey carried out by Sephora in June 2022 discovered that immediate product supply was a high precedence amongst shoppers, with 63 p.c of survey members citing magnificence emergencies — reminiscent of a product working low and in want of a fast alternative — as one purpose. why they’d search for identical day supply.
Two years after partnering with InstaCart, Sephora introduced that in March 2022 it might additionally be part of forces with supply firm Shipt, owned by Goal Corp., for its same-day supply providing.
Different firms have begun testing and working same-day supply companies lately, together withFactor Amazon, CVS, Goal and Ulta Magnificence, which partnered with DoorDash for its service, which launched in November 2021 in choose US cities and prices a flat payment of $9.95.
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