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Couture Conflict: Valentino Magnificence brings creativity, inclusivity and individuality to Paris Charles de Gaulle Airport Terminal 2F

FRANCE. L’Oréal Journey Retail has opened a Valentino Magnificence pop-up at Paris Charles de Gaulle Airport. The animation, which is positioned in Terminal 2F, was launched on June 1.

Impressed by Valentino Inventive Director Pierpaolo Piccioli’s ‘Cool, Color, Couture’ mantra, the pop-up immerses vacationers on the earth of Valentino Magnificence. The colourful pop-up marks Valentino Magnificence’s first such activation on the Paris gateway, providing the model’s full vary of make-up and fragrances.

The pop-up has been described as a ‘Couture Conflict’ expertise, juxtaposing the worlds of youth tradition and luxurious. It affords a wide range of immersive retailtainment experiences that underline the colourful and inclusive ethos of Valentino Magnificence.

The colourful pop-up brings Valentino Magnificence’s ‘Cool, Color, Couture’ mantra to life by colourful shows, charming retailtainment experiences and couture-inspired cosmetics

(Left) Buyers can take house their very own voice print signature (proper) and match the shade with the Modiface app

Within the pop-up, customers can get pleasure from augmented reality-based make-up consultations by L’Oréal’s Modiface iPad app. To attach the digital expertise with the actual world, magnificence consultants are on web site to offer experience and apply full make-up appears to be like.

The Voice Print expertise invitations customers to create a novel Voice Print memento to take house, whereas the Key Infuser Robotic helps them personalize their very own Valentino card. A UV printing machine permits customers to personalize their chosen Valentino perfume or Go-Clutch, whereas a photograph sales space is the right photograph alternative for customers to commemorate their Valentino Magnificence expertise.

Magnificence Consultants prolong the Digital Attempt-On expertise to the actual world

Award-winning singer/songwriter/actress Woman Gaga is the face of Voce Viva

To additional the sustainable mission of Valentino Magnificence and L’Oréal Journey Retail, the usual Valentino ribbon has been changed by a studded bracelet, which will be upcycled as an adjunct. The model additionally forgoes using paper luggage for consciously made, reusable textile provider luggage.

The pop-up exhibits the intensive Valentino Magnificence product vary, from the Very Valentino, Rosso Valentino, Trio Forehead Pencil, DreamDust Glitter and Go-Clutch collections. The Very Valentino Basis vary is a light-weight basis that’s accessible in 40 completely different shades. The ultra-light basis is supplied with Roma Gentle Complicated know-how to adapt colours to a variety of pores and skin tones. The Rosso Valentino lipstick line – which is available in luminescent satin and velvet matte finishes – is on the market in 50 vibrant shades. 4 star lipstick shades can be found in EMEAI journey retail.

4-star Rosso Valentino lipstick shades on show at EMEAI Journey Retail

Create your personal magnificence dream: Valentino Magnificence make-up is all about multi-purpose, multi-purpose merchandise in a variety of inclusive shades and colours

The Trio Forehead Pencil is a refillable, three-in-one eyebrow shaper and pencil; whereas the DreamDust Eye Glitter provides a radiant shine to any eye make-up look. The Go-Clutch is an modern pendant clutch accent that’s totally customizable and refillable. It consists of a mini Rosso Valentino lipstick with a powder or bronzer basis, permitting customers to the touch up their make-up on the go.

A primary for the house, Valentino Magnificence Make-up affords make-up for a brand new technology of luxurious customers who’ve pushed apart the standard labels of gender, titles or boundaries.

As reported, Valentino Magnificence was the topic of a Moodie Davitt Highlight Collection ezine. On this version, we inform the daring, colourful and splendidly inventive story behind Valentino Magnificence’s couture-inspired coloration beauty line.

Click on right here to learn the Valentino Magnificence Make-up Highlight Collection eZine

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