Ukrainian artist Floweirdy creates wartime magnificence – WWD

Although her homeland of Ukraine continues to be ravaged by conflict, the artist generally known as Floweirdy creates some surprising magnificence for the world.

The Ukrainian expertise, whose first title is Litovka, teamed up with Ukrainian clothes label Sleeper for his most up-to-date advert marketing campaign. Expert at rethinking fashionable trend and creating elegant footwear produced from flowers, fruits, greens and different surprising finds like lollipops, medical masks and chestnut shells, she did simply that for the dreamy photos.

One in all greater than 7.7 million individuals who have left their properties in Ukraine because the Russian invasion started in late February, she stated her departure was so hasty that she left an unmade mattress and daffodils in bloom on a windowsill. ‘It is like one thing unfinished – an previous life forcibly left behind. These are shattered desires and plans for the day and for all times,” she stated.

Regardless of uprooting her life in Ukraine to maneuver to Spain, she stated: “My coronary heart is in Ukraine. It’s not possible to cope with it and it’s not possible to run from it.”

Her desire now could be to remain indoors whereas she takes within the ache of her “large home, the Ukraine.” After Russian troopers invaded, she turned disillusioned with magnificence, which “began to appear irrelevant, unimportant and unsaving”. I dreamed of with the ability to make magical footwear that “would defend each Ukrainian girl and youngster,” stated Litovka, “Sadly, I can solely make stunning footwear.”

A pair of footwear made by the artist with whipped cream.
Picture courtesy of Sleeper

Litovka felt like an artist since she was a baby, saying, “I do not suppose it is a job. I like doing it and being inside. It is higher to explain it from the surface.”

As resigned as which will sound, the artist defined: “On the identical time, I spotted that not a lot stays unchanged. However magnificence hasn’t gone wherever, although now I really feel like I am blind. I’ll attempt to see it once more and create it, even from tears.”

Ukrainian artist Floweirdy creates beauty in

The marketing campaign’s stylist, Ira Lan, was additionally a mannequin and muse.

Sleeper approached Litovka, who studied design on the College of Arts, in regards to the undertaking. Inclined to admire easy issues that may elicit a poetic response, the artist stated, “Love makes them come alive.” These sunny prospects weren’t clear to Litovka in latest months, who needed to be persuaded to associate with Sleeper.

Impressed and inspired “to at the very least give it a attempt” by her stylist buddy Ira Lan, they teamed up with Lan as a stylist, mannequin and muse. Regardless of being in several nations, they managed to search out the inspiration to see and create magnificence once more.

With the Sleeper marketing campaign, Litovka tried to create desires which might be secure and exquisite. That required heads of purple cabbage, wildflowers, whipped cream, and different surprising touches. “Let or not it’s an odd different higher world, because the Chinese language thinker Chuang Tzu stated, the place you’re a carefree, stunning butterfly, dreaming of being you,” she stated.

Ukrainian artist Floweirdy creates beauty in

Floweirdy imagined a violet-covered linen picnic gown with Sleeper.
Picture courtesy of Sleeper

Artwork is each a buzzword and a superpower, “it is an act of empathy. It brings individuals collectively and makes them human, in contrast to conflict, which divides and dehumanizes them. Artwork and Ukraine will win,” she stated. “I do not suppose artwork ought to change the way in which individuals see the world. I feel if individuals change, they’ll discover happiness and create magnificence.”

In the intervening time there is no such thing as a place the place she sells ready-to-wear. She makes what she likes and artwork for individuals who contact her, supplied she is impressed by the proposition. On the whole, she is usually impressed by individuals and enjoys seeing what sorts of magnificence they select for themselves and discovering out why they do it. “I just like the randomness of moments and pictures.”


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