Ukrainian artist Floweirdy creates wartime magnificence – WWD

Although her homeland of Ukraine continues to be ravaged by conflict, the artist generally known as Floweirdy creates some sudden magnificence for the world.

The Ukrainian expertise, whose first identify is Litovka, teamed up with Ukrainian clothes label Sleeper for his most up-to-date advert marketing campaign. Expert at rethinking fashionable vogue and creating elegant footwear constituted of flowers, fruits, greens and different sudden finds like lollipops, medical masks and chestnut shells, she did simply that for the dreamy photographs.

One in every of greater than 7.7 million individuals who have left their houses in Ukraine because the Russian invasion started in late February, she mentioned her departure was so hasty that she left an unmade mattress and daffodils in bloom on a windowsill. ‘It is like one thing unfinished – an previous life forcibly left behind. These are shattered goals and plans for the day and for all times,” she mentioned.

Regardless of uprooting her life in Ukraine to maneuver to Spain, she mentioned: “My coronary heart is in Ukraine. It’s unimaginable to cope with it and it’s unimaginable to run from it.”

Her desire now could be to remain indoors whereas she takes within the ache of her “large home, the Ukraine.” After Russian troopers invaded, she turned disillusioned with magnificence, which “began to look irrelevant, unimportant and unsaving”. I dreamed of with the ability to make magical footwear that “would defend each Ukrainian lady and baby,” mentioned Litovka, “Sadly, I can solely make stunning footwear.”

Litovka felt like an artist since she was a toddler, saying, “I do not suppose it is a job. I like doing it and being inside. It is higher to explain it from the surface.”

As resigned as which will sound, the artist defined: “On the similar time, I spotted that not a lot stays unchanged. However magnificence hasn’t gone wherever, although now I really feel like I am blind. I’ll attempt to see it once more and create it, even from tears.”

The marketing campaign’s stylist, Ira Lan, was additionally a mannequin and muse.

Sleeper approached Litovka, who studied design on the School of Arts, in regards to the venture. Inclined to admire easy issues that may elicit a poetic response, the artist mentioned, “Love makes them come alive.” These sunny prospects weren’t clear to Litovka in current months, who needed to be persuaded to companion with Sleeper.

Impressed and inspired “to at the least give it a strive” by her stylist good friend Ira Lan, they teamed up with Lan as a stylist, mannequin and muse. Regardless of being in several nations, they managed to search out the inspiration to see and create magnificence once more.

With the Sleeper marketing campaign, Litovka tried to create goals which are secure and delightful. That required heads of purple cabbage, wildflowers, whipped cream, and different sudden touches. “Let or not it’s a wierd different higher world, because the Chinese language thinker Chuang Tzu mentioned, the place you’re a carefree, stunning butterfly, dreaming of being you,” she mentioned.

Ukrainian artist Floweirdy creates beauty in

Floweirdy imagined a violet-covered linen picnic gown with Sleeper.
Photograph courtesy of Sleeper

Artwork is each a buzzword and a superpower, “it is an act of empathy. It brings folks collectively and makes them human, not like conflict, which divides and dehumanizes them. Artwork and Ukraine will win,” she mentioned. “I do not suppose artwork ought to change the way in which folks see the world. I believe if folks change, they’ll discover happiness and create magnificence.”

In the mean time there isn’t a place the place she sells ready-to-wear. She makes what she likes and artwork for many who contact her, supplied she is impressed by the proposition. Basically, she is generally impressed by folks and enjoys seeing what sorts of magnificence they select for themselves and discovering out why they do it. “I just like the randomness of moments and pictures.”


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