Verescence is main the way forward for eco-friendly glass packaging and ornament

Verescence, a worldwide chief in glass packaging for the perfumery and cosmetics industries, provides regional manufacturing in 4 zones all over the world, together with Atlanta, GA, with its state-of-the-art manufacturing and adorning facility. Because the push for sustainable packaging – and “vitrification” grows stronger, the provider is taking over increasingly more magnificence model clients who’re switching from plastic to glass, particularly in relation to skincare packaging. Right here, Jamie Matusow speaks with Michel Levisse, VP Gross sales, New Product Growth & Advertising -North America, concerning the firm’s emphasis on sustainability – from native provide chain initiatives to decreasing carbon emissions – and why CSR is on the core of their DNA.

Verescence is the world chief in glass packaging for the Perfumery & Cosmetics Trade. Our first glass manufacturing facility was based in France in 1896 and for greater than 120 years, Verescence has equipped the most important magnificence manufacturers with its in depth experience. On the reducing fringe of know-how, Verescence provides world trade protection in 4 nations. Within the US, we have now two state-of-the-art glass and ornament manufacturing amenities in Atlanta, GA.

Verescence is obsessed with magnificence merchandise and has a singular know-how in glass and ornament with unparalleled industrial functionality and capability available in the market. We’re continuously pushing the boundaries to supply top quality, progressive and environmentally pleasant glass packaging options for worldwide and native manufacturers.

Because the No. 1 glassmaker for luxurious and premium fragrances, our full adorning capabilities embrace display screen printing, lacquering, sizzling stamping, pad printing, bonding, labeling, acid etching in addition to distinctive patented applied sciences equivalent to METAL’in & COLOR’in (silver or shade coating appropriate with perfume) and security glass (coating to extend the power of the glass).

Our world footprint and our company social duty (CSR). We’ve got a singular world presence with manufacturing amenities within the US, Europe and Asia, near our clients for a brief and native provide chain.

CSR is on the core of our DNA. Our technique relies on three pillars: individuals first, performing for society, eco-solutions. We’re proud to say that 100% of our websites are ISO 14001 licensed (the worldwide commonplace that units necessities for an efficient environmental administration system) and that Verescence has been awarded the Ecovadis Platinum Medal, placing the group and all our manufacturing websites among the many prime 1% of essentially the most superior corporations in CSR among the many 90,000 corporations assessed on this planet by Ecovadis, all sectors mixed.

Verescence provides clients sustainable R&D methods within the following areas:


  • Scale back: Light-weight glass packaging has a big impression on C02 emissions. We’re decreasing the load from 20% to 60%.


  • Reuse: We’ve got developed reusable options, equivalent to a refillable jar with a glass cup, and we additionally provide screw-neck bottles that make the packaging “refillable” and “separable” to facilitate recycling.


  • to recycle: Our Verre Infini (Infinite Glass) with 20% post-consumer recycled glass reduces using uncooked supplies, minimizes CO2 emissions by 5% and saves power within the manufacturing course of. Our PCR is sourced regionally at recycling amenities within the nations the place our factories are positioned. Within the US, we developed a partnership with Strategic Materials, the chief in glass recycling, to supply our PCR.


  • To exchange: Glass packaging is essentially the most sustainable materials, made with pure substances, inert – no interplay with the content material – infinitely recyclable, seen as luxurious and environmentally pleasant. There’s a development of “vitrification” – switching from plastic to glass, particularly in skincare, but in addition in new areas equivalent to lip gloss and mascara.

At Verescence, we’re dedicated to supporting our key clients by co-developing progressive and sustainable glass packaging options. We’ve got constructed a number of sturdy technical partnerships with key packaging suppliers, enabling technical validation of key initiatives.

We’ve got developed a number of initiatives with US manufacturing corporations and have an excellent success story with REN on their new clear skincare pot. Verescence & Anomatic collaborated to develop extra sustainable packaging and ensured the technical match between the glass jar and aluminum caps.

At Verescence North America, we have now all kinds of well-designed commonplace bottles and jars made within the USA, together with the Penelope, Cléopâtre and Tango traces. We offer quick native packaging options for indie or worldwide manufacturers. For instance, we equipped our light-weight Tango bottles for IT Cosmetics & Kiehl’s. For YTTP, we accelerated a launch in lower than 8 weeks with our Cléopâtre pot.

We’re implementing our new 20% PCR composition on all our commonplace bottles and jars; we began our factories in Europe early this 12 months, and by the tip of 2022 we may have our new 20% PCR glass composition for the US. It is a challenge our US clients are eagerly awaiting!

In Skincare, we launched Clinique’s new Good Medical Restore Eye Cream, a part of the glass-building development of switching from plastic to glass. It’s a 15ml eye serum with a 15ml pure press jar, lacquer, sizzling stamping and display screen printing, 100% made within the USA.

In Perfume, we launched Oui Juicy Couture Play: 4 new fragrances for ladies. Challenges included how one can develop a deep push-up and get an ideal match with prime and backside plates to stack one bottle on prime of the opposite. As a complete it’s a very good and playful packaging – and really profitable.

Verescence has sturdy CSR commitments and we’re working arduous to develop into carbon impartial by 2050, which means the carbon emissions of our operations are our prime precedence. We’ve got already decreased our CO2 emissions by 14% between 2016 and 2021 and we have now launched a plan to cut back emissions by 40% by 2034 from a base 12 months 2019. This roadmap has lately been validated by The Science Based mostly Targets Initiative (SBTi) , confirming that our goal is consistent with the “effectively beneath 2°C” trajectory. Key initiatives are the electrification of our kilns and we’re accelerating this power transition by switching only one kiln by 2025. Rising using PCR content material in our glass formulation is one other challenge, as is recovering the waste warmth from our furnaces to warmth our buildings. Our decarbonisation journey is effectively underway in our operations and the following step is to sort out emissions in our provide chain.

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