Verescence is main the way forward for eco-friendly glass packaging and ornament

Verescence, a world chief in glass packaging for the perfumery and cosmetics industries, gives regional manufacturing in 4 zones around the globe, together with Atlanta, GA, with its state-of-the-art manufacturing and adorning facility. Because the push for sustainable packaging – and “vitrification” grows stronger, the provider is taking up increasingly more magnificence model prospects who’re switching from plastic to glass, particularly in the case of skincare packaging. Right here, Jamie Matusow speaks with Michel Levisse, VP Gross sales, New Product Growth & Advertising and marketing -North America, concerning the firm’s emphasis on sustainability – from native provide chain initiatives to lowering carbon emissions – and why CSR is on the core of their DNA.

Verescence is the world chief in glass packaging for the Perfumery & Cosmetics Trade. Our first glass manufacturing facility was based in France in 1896 and for greater than 120 years, Verescence has equipped the biggest magnificence manufacturers with its intensive experience. On the slicing fringe of know-how, Verescence gives international trade protection in 4 nations. Within the US, now we have two state-of-the-art glass and ornament manufacturing amenities in Atlanta, GA.

Verescence is enthusiastic about magnificence merchandise and has a singular know-how in glass and ornament with unparalleled industrial functionality and capability available in the market. We’re always pushing the boundaries to offer top quality, revolutionary and environmentally pleasant glass packaging options for worldwide and native manufacturers.

Because the No. 1 glassmaker for luxurious and premium fragrances, our full adorning capabilities embrace display printing, lacquering, scorching stamping, pad printing, bonding, labeling, acid etching in addition to distinctive patented applied sciences resembling METAL’in & COLOR’in (silver or shade coating suitable with perfume) and security glass (coating to extend the power of the glass).

Our international footprint and our company social accountability (CSR). We’ve a singular international presence with manufacturing amenities within the US, Europe and Asia, near our prospects for a brief and native provide chain.

CSR is on the core of our DNA. Our technique relies on three pillars: individuals first, performing for society, eco-solutions. We’re proud to say that 100% of our websites are ISO 14001 licensed (the worldwide normal that units necessities for an efficient environmental administration system) and that Verescence has been awarded the Ecovadis Platinum Medal, placing the group and all our manufacturing websites among the many prime 1% of probably the most superior firms in CSR among the many 90,000 firms assessed on this planet by Ecovadis, all sectors mixed.

Verescence gives prospects sustainable R&D methods within the following areas:


  • Cut back: Light-weight glass packaging has a big influence on C02 emissions. We’re lowering the burden from 20% to 60%.


  • Reuse: We’ve developed reusable options, resembling a refillable jar with a glass cup, and we additionally provide screw-neck bottles that make the packaging “refillable” and “separable” to facilitate recycling.


  • to recycle: Our Verre Infini (Infinite Glass) with 20% post-consumer recycled glass reduces using uncooked supplies, minimizes CO2 emissions by 5% and saves vitality within the manufacturing course of. Our PCR is sourced domestically at recycling amenities within the nations the place our factories are situated. Within the US, we developed a partnership with Strategic Materials, the chief in glass recycling, to offer our PCR.


  • To switch: Glass packaging is probably the most sustainable materials, made with pure elements, inert – no interplay with the content material – infinitely recyclable, seen as luxurious and environmentally pleasant. There’s a “vitrification” pattern – switching from plastic to glass, particularly in skincare, but in addition in new areas resembling lip gloss and mascara.

At Verescence, we’re dedicated to supporting our key prospects by co-developing revolutionary and sustainable glass packaging options. We’ve constructed a number of sturdy technical partnerships with key packaging suppliers, enabling technical validation of key initiatives.

We’ve developed a number of initiatives with US manufacturing firms and have an excellent success story with REN on their new clear skincare pot. Verescence & Anomatic collaborated to develop extra sustainable packaging and ensured the technical match between the glass jar and aluminum caps.

At Verescence North America, now we have all kinds of well-designed normal bottles and jars made within the USA, together with the Penelope, Cléopâtre and Tango traces. We offer quick native packaging options for indie or worldwide manufacturers. For instance, we equipped our light-weight Tango bottles for IT Cosmetics & Kiehl’s. For YTTP, we accelerated a launch in lower than 8 weeks with our Cléopâtre pot.

We’re implementing our new 20% PCR composition on all our normal bottles and jars; we began our factories in Europe early this 12 months, and by the tip of 2022 we can have our new 20% PCR glass composition for the US. It is a undertaking our US prospects are eagerly awaiting!

In Skincare, we launched Clinique’s new Good Scientific Restore Eye Cream, a part of the glass-building pattern of switching from plastic to glass. It’s a 15ml eye serum with a 15ml pure press jar, lacquer, scorching stamping and display printing, 100% made within the USA.

In Perfume, we launched Oui Juicy Couture Play: 4 new fragrances for ladies. Challenges included methods to develop a deep push-up and get an ideal match with prime and backside plates to stack one bottle on prime of the opposite. As an entire it’s a very good and playful packaging – and really profitable.

Verescence has sturdy CSR commitments and we’re working exhausting to grow to be carbon impartial by 2050, that means the carbon emissions of our operations are our prime precedence. We’ve already lowered our CO2 emissions by 14% between 2016 and 2021 and now we have launched a plan to scale back emissions by 40% by 2034 from a base 12 months 2019. This roadmap has lately been validated by The Science Primarily based Targets Initiative (SBTi) , confirming that our goal is in step with the “effectively under 2°C” trajectory. Key initiatives are electrification of our kilns and we’re accelerating this vitality transition by exchanging one kiln by 2025. Rising using PCR content material in our glass formulation is one other undertaking, as is recovering the waste warmth from our furnaces to warmth our buildings. Our decarbonisation journey is effectively underway in our operations and the subsequent step is to sort out emissions in our provide chain.

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