Way of life expands offline presence, opens its first-ever magnificence model IKSU

Way of life has launched its very first magnificence model IKSU for all make-up lovers.

With a variety of merchandise and inexpensive costs, IKSU goals to succeed in girls with a message of ‘self-love’. IKSU is free from animal cruelty, sulfates and parabens. IKSU, a model made for girls on the go, is for girls who really feel highly effective, assured and unabashed.

Believing that make-up is a type of artwork and self-expression, IKSU has launched a variety of magnificence merchandise to fulfill the wants of each magnificence lover. IKSU acknowledges the love and significance of magnificence within the lives of those girls and subsequently encourages them to take pleasure in a wholesome dose of self-love with out judgment.

All merchandise are specifically composed for the ladies of immediately, who’re at all times searching for fashionable merchandise. With IKSU, high quality and affordability will be provided seamlessly underneath one roof. The model gives an in depth vary of facial merchandise, together with foundations, concealers, blushes and highlighters. The vary additionally consists of eye merchandise resembling eyeliners and Kohl pencils together with vibrant shades of lipstick and a colourful palette of nail polishes beginning at simply Rs 99, IKSU has one thing for everybody!

Devarajan Iyer, VP, Advertising and marketing at Way of life Worldwide stated: “We’re thrilled to enter the wonder phase with the launch of Way of life’s first-ever make-up model. IKSU is for girls who categorical and have fun their magnificence. The buyer can anticipate each high quality and affordability from the IKSU vary. With the launch of IKSU, Way of life continues to be a one-stop vacation spot for the whole lot from clothes to footwear, equipment and wonder.

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